LEGOLAND Discovery Centre® Mini Master Model Builder Terms and Conditions 2025

These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or competition materials. Entry and claim instructions are deemed to form part of the terms and conditions and by participating, all entrants will be deemed to have accepted and be bound by these terms and conditions.

  • Promoter
    • The promoter of this competition is Merlin Attractions Operations Limited (the "Promoter", “Merlin Entertainments”).
  • The Local Competition
    • The Local Competition will involve Eligible Entrants building a creative LEGO® build during their visit to a participating LEGO® Discovery Centre or LEGOLAND® Discovery Centre (the "Local Competition").
    • The Local Competition will run from 11th January 2025 until 2nd February 2025 (the "Closing Date").
    • Up to 10 shortlisted entrants will be contacted by their LEGO® Discovery Centre or LEGOLAND® Discovery Centre and asked to submit a short video (no longer than 2 minutes) of the shortlisted entrant, sharing something they have built at home and explaining what they love about building with LEGO bricks. This video will be judged alongside the Local Entry to decide the Local Winner.
    • The winner of the Local Competition (the “Local Winner”) will be notified by email on or before the 10th February 2025 (the "Announcement Date").
  • Eligibility
  • To be eligible to enter the Local Competition, entrants must be under 18 and obtain permission from their parent or legal guardian (“Responsible Adult”). Entrants must obtain permission from their parent or legal guardian who must make the entry on their behalf by completing and submitting an entry form in person at any participating LEGO® Discovery Centre or LEGOLAND® Discovery Centre (“Entry Form”). Entrants must be resident in the country to which their application relates and must not be employees or immediate family members of employees of LEGO® Company Limited, Merlin Entertainments Group, their agents or anyone professionally connected to this Competition ("Eligible Entrants").
  • In entering the Local Competition, the Responsible Adult confirms that the Eligible Entrant is eligible to do so and eligible to claim any prize they may win. The Promoter may require the Responsible Adult to provide proof that the Eligible Entrant is eligible to enter the competition and/or claim any prize they may win.
    • The Responsible Adult agrees to co-operate (and to procure the co-operation of the Eligible Entrant) with any reasonable requests by the Promoter relating to any post-winning publicity. The Promoter will (in accordance with its legal obligations) publish the Local Winner’s name and town on its website. The relevant Responsible Adult and/or Local Winner may object to their information being published or made available or request a reduction in the amount of information made available by writing to the Promoter at LEGOLAND Discovery Centre Birmingham, King Edward’s Road, B1 2AA, Birmingham or emailing the Promoter at ldcbirminghamsocial@merlinentertainments.biz two (2) days of being notified that theirs was the winning entry.
    • By entering, the Responsible Adult confirms on behalf of the Eligible Entrant that they will partake in media and marketing communications to be reasonably required by the Promoter from time to time.
    • The Promoter agrees not to release any further details than the name of the Local Winner and the town of which the Local Winner is a resident.
    • It will be the responsibility of the relevant Responsible Adult and the Eligible Entrant to ensure that their entry does not contain, or reference trademarks, logos or designs owned by third parties. The Promoter will not be responsible for any infringement of third-party intellectual property rights by any Responsible Adult or Eligible Entrant.
    • Only entries from individuals will be accepted. Any entries that the Promoter believes have been made (a) via participation in a syndicate, and/or (b) using any robotic, automatic, programmed or similar entry method, will be disqualified from the Local Competition.
    • Any entry that, in the sole opinion of the Promoter, is deemed to be inappropriate for publication is ineligible. Incomplete or illegible entries will be disqualified from the Local Competition.
    • In the event of circumstances outside its reasonable control, the Promoter reserves the right to void, suspend or cancel the Local Competition where it becomes necessary to do so, or amend or alter the terms of the promotion at any time, but will always endeavour to minimise the effect on Responsible Adults or Eligible Entrants to avoid undue disappointment.
  • How to Enter
    • Responsible Adults must enter any Eligible Entrant by completing and submitting the entry form, building a LEGO® model and submitting this in the competition area during their visit (the “Local Entry”). There is a limit of one Local Entry per Eligible Entrant.
    • Eligible Entrants must submit their Local Entry under the supervision of a Responsible Adult to ensure that they have followed the correct procedures.
    • All entries must be received by the Promoter before the Closing Date. All entries received after the Closing Date will be automatically disqualified from the Competition. The Promoter does not accept responsibility for entries that are lost, mislaid, damaged or delayed, regardless of cause.
  • Winner selection
    • Entries will be reviewed by a panel of judges (the “Local Judging Panel"). Entries will be evaluated based on the creativity, imagination used in the submitted build.
    • The Local Winner will be required to take part in regional and promotional opportunities as part of the Local Competition. All Responsible Adults will be asked to sign a global waiver on behalf of the shortlisted entrants to confirm they consent to global publicity and content usage. They will also be asked to consent to participating in relevant PR/ media opportunities at a mutually agreed time throughout the term of their title (to end 2025).
    • The decision of the Local Judging Panel is final and not open to appeal. No discussion will be entered into with disappointed Responsible Adults or Eligible Entrants who challenge the decision of the Local Judging Panel.
    • The Promoter will send the full names of the judges on the Local Judging Panel to Responsible Adults (and their Eligible Entrants) who have written to the Promoter to request this information within one (1) calendar month after the Closing Date and who enclose a self-addressed envelope to FAO LEGOLAND Discovery Centre Birmingham, King Edward’s Road, B1 2AA, Birmingham.
    • The first name and town of the Local Winner will be published on social media to announce the winner following acceptance.
    • The Promoter will make all reasonable efforts to contact the Local Winner to notify them that they have been selected as the Local Winner within two [2] days of the Announcement Date. If the Local Winner cannot be contacted or does not respond to efforts to contact them within 2 days after being contacted by the Promoter; and/ or is not available to attend the unveiling day and/ or has not claimed their prize within 7 days of the Announcement Date, the Promoter reserves the right to offer the prize to the Eligible Entrant whose entry is considered to be the next best entry by the Local Judging Panel.
  • The “Local Prize”
    • The Local Prize consists of the following:
  • the opportunity to be named the “Birmingham Mini Master Model Builder” for the remainder of 2025;
  • a local annual pass for the Local Winner and their family (up to a maximum of five (5) people) to visit the named LEGOLAND Discovery Centre for one year from the date of issue;
  • a one-on-one building and inspiration session with the Master Model Builder to create a LEGO® Model representing the location of the LEGOLAND® Discover Centre or LEGO® Discovery Centre. This model will be displayed in LEGO® House and be entered into and judged further in a Global Competition.
  • No cash alternative for the Local Prize will be offered and the Local Prize is not negotiable or transferable. All other terms and conditions of entry to LEGO®Discovery Centres and LEGOLAND® Discovery Centres shall apply as available on the attraction specific websites.
  • Jurisdiction
  • These terms and conditions shall be governed by the laws of the United Kingdom and Eligible Entrants and Responsible Adults agree to submit to the non-exclusive jurisdiction of the courts of the United Kingdom.
  • General
    • All Local Entries (“Entries”) submitted shall become the property of Merlin Entertainments and will not be returned.
    • All Entries are subject to approval by the Promoter. In particular, the Promoter will reject any Entries which are offensive, abusive, misleading, unethical, discriminating or defaming in nature.
    • By submitting an Entry, the Responsible Adult agrees to be bound on behalf of the Eligible Entrant by these terms and conditions. Local Entries must be the sole work of the Eligible Entrant. Any plagiarised Entry, or any Local Entry that is not the sole work of the Eligible Entrant will be disqualified. Entries must be unique and not have previously been published or received any prize or reward.
    • Insofar as is permitted by law, the Promoter, its parent company, its agents or distributors will not in any circumstances be responsible or liable to compensate any Local Winners or accept liability for any loss, damage, personal injury or death occurring as a result of taking up any prize except where it is caused by the negligence of the Promoter, its parent company, its agents or distributors or that of their employees.
    • All Entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned. By submitting an Entry and any accompanying material, the Responsible Adult agrees, on behalf of the Eligible Entrant, to assign to the Promoter all intellectual property rights and waive all moral rights in the Entry and otherwise arising in connection with the Entry to which the Responsible Adult and/or Eligible Entrant may now or any time in the future be entitled.
    • By entering, the Responsible Adult acknowledges on behalf of the Eligible Entrant that the Entry may be posted on the Promoter's website and on social media, but that the Promoter is not obliged to use, post or display any Entry submitted. Merlin Entertainments shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, alter, combine with other material, reuse and adapt any or all proportions of Entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media.
    • By entering, the Responsible Adult agrees on behalf of the Eligible Entrant that, in the event that the Eligible Entrant is declared the Local Winner, the Promoter and its parent company may use the Eligible Entrant's name, image and town of residence to announce the Eligible Entrant as such, and for any other reasonable and related promotional purposes. THE RESPONSIBLE ADULT FURTHER AGREES THAT THE ELIGIBLE ENTRANT WILL PARTICIPATE IN ANY REASONABLE PUBLICITY REQUIRED BY THE PROMOTER.
    • If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to disqualify the Eligible Entrant from participating in either the Local Competition or the Global Competition.
    • If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.
    • The Promoter reserves the right to modify these terms and conditions at any time on giving notice via https://www.legolanddiscoverycentre.com/birmingham/.
    • As part of the competition, the Responsible Adult consents to the Promoter collecting the following personal data for the Responsible Adult and/or the Eligible Entrant: name, age, and town/state and country of residence of Eligible Entrant at time of entering Local Competition and the video recording submitted by the Eligible Entrant and Responsible Adult, for the purposes of announcing the Local Winner and for promotional purposes.
    • The Promoter will only use the personal details supplied for the administration of the Local and Global Competition and for no other purpose, unless we have the Responsible Adult and/or (where appropriate) Eligible Entrant’s consent. The Responsible Adult and Eligible Entrant’s personal details will at all times be kept confidential and processed in accordance with current Data Protection legislation. Click here for the Promoter’s Privacy Policy https://www.legolanddiscoverycentre.com/birmingham/policies/privacy-policy/ The Responsible Adult and/or Eligible Entrant can request access to their personal data, revoke their consent or have any inaccuracies rectified, by sending an email to ldcbirminghamsocial@merlinentertainments.biz. By participating, the Responsible Adult acknowledges and consents on behalf of the Eligible Entrant that their personal data shall be used as described here. By revoking their consent, the Responsible Adult acknowledges that they are also revoking the Eligible Entrant’s right to be named the Local Winner.
    • The Promoter reserves the right to amend these Terms and Conditions at any time.
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