O Canada! LEGOLAND® Discovery Centre Toronto Celebrates Canada Day with a GUINNESS WORLD RECORDS™ Title Attempt for Largest LEGO® Brick Flag, June 25-28

– Canada’s only LEGOLAND® Discovery Centre Master Model Builder, Noel Straatsma, to lead 4-day build of massive 20-by-10-foot LEGO® Canadian Flag in the GUINNESS WORLD RECORDS title attempt for the Largest LEGO® Brick Flag from June 25 to June 28 –
– On June 28, LEGO® Canada will be at Vaughan Mills mall inspiring visitors to create Canadian-inspired LEGO® builds, with a parallel online contest launching June 27 –
– Visitors can also have an engraved LEGO® brick showcased by the flag for just $2, with all proceeds going towards child-focused charity, Merlin’s Magic Wand –

TORONTO (June 5, 2018) – Go big or go home! In celebration of Canada Day, LEGOLAND® Discovery Centre Toronto is attempting to secure the GUINNESS WORLD RECORDS title for the Largest LEGO® Brick Flag by building a massive 20-by-10-foot Canadian flag at the attraction from Monday, June 25 to Thursday, June 28. Additionally, LEGO® Canada will be at Vaughan Mills mall on June 28 inspiring visitors to create patriotic LEGO® builds, with a parallel online contest launching June 27.

Led by Canada’s only LEGOLAND® Discovery Centre’s Master Model Builder, Noel Straatsma, the GUINNESS WORLD RECORDS title attempt will consist of nearly 250,000 bricks, 8 builders, and countless hours of preparation. Following the GUINNESS WORLD RECORDS title attempt, the record-breaking, 500-kilogram (1,100 lb.) flag will be hosted at the attraction for guests to marvel in.

“It’s an honour to celebrate Canada Day by recreating and amplifying the ultimate Canadian symbol,” said Noel Straatsma, Master Model Builder, LEGOLAND® Discovery Centre Toronto. “We’re proud to be a part of history, and for guests to enjoy the flag in our attraction for years to come.”

Canadians from far and wide can join the historic moment by submitting photos of their Canadian-inspired LEGO® builds for a chance to win a LEGO® prize pack. Submissions open online on June 27 and close July 2. LEGO® Canada will also be at Vaughan Mills mall on June 28 helping visitors create patriotic LEGO® builds.

As well, visitors can be a part of the experience by engraving their name into a LEGO® brick for just $2, which will be showcased on a plaque near the colossal flag. All proceeds will be donated to child-focused charity, Merlin’s Magic Wand.

The existing GUINNESS WORLD RECORDS title for the Largest LEGO® Brick Flag is held by Oman Avenues Mall, in Oman, for a 7-by-13 ft. flag built in 2017.

General admission tickets are available online now from a discounted rate of $18. Children two and under are free.

For more information about LEGOLAND® Discovery Centre Toronto, please visit toronto.legolanddiscoverycentre.ca, and follow the attraction on Instagram, Facebook, and Twitter.

To learn more about GUINNESS WORLD RECORDS, please visit guinnessworldrecords.com and follow the world’s authority on record-breaking achievements on Instagram, Facebook, and Twitter.

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About LEGOLAND® Discovery Centre Toronto
LEGOLAND® Discovery Centre Toronto is the ultimate indoor LEGO® playground attraction that gives children and their families the opportunity to play and learn together in a LEGO® world. With more than 34,000 sq. ft. of fun, the attraction features more than 3 million LEGO® bricks, seven LEGO® building stations, two LEGO® rides, a 4D cinema, a NINJAGO® training camp, private party rooms, specialized building classes with Canada’s only Master Model Builder, and MINILAND® — the venue’s signature re-creation of landmark locations and buildings throughout Toronto and the GTA, made entirely out of LEGO® bricks. LEGOLAND® Discovery Centre is a division of the Merlin Entertainments Group.

About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin now operates more than 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its 29,000 employees (peak season).